Kaveli Booth
Kaveli Booth
DURATION
1 week
DURATION
1 week
CLIENT
Kaveli Booth
CLIENT
Kaveli Booth
Brand Film Production
Brand Film Production
AI Video Production
AI Video Production
Creative Direction
Creative Direction
PROJECT OVERVIEW
PROJECT OVERVIEW
Kaveli Booth is Vancouver's premier AI photo booth experience — an interactive event activation where guests choose a genre, strike a pose, and watch themselves transform into action heroes, fantasy royalty, Old Hollywood icons, and animated characters. Founded by Jessica Luk, Kaveli Booth needed a brand film that would capture both the magic of the experience and position the brand for Vancouver's luxury event market: weddings, galas, corporate events and family celebrations. The Concept "From Real to Reel" — A guided tour through one extraordinary night at a luxury Vancouver venue, told through Jessica's voice and the genuine reactions of guests experiencing the booth for the first time. No music. Just real sound, real laughter, and real moments. The Vancouver skyline and North Shore mountains served as a constant backdrop, making the city itself a character in the film. The Execution A full 60-second brand film with timestamped scene structure across six distinct guest reaction scenes — wedding couple, family with young child, gala squad, corporate guest, teen art-mode moment, and founder feature. AI-generated cast with consistent character lock for the founder feature. Native dialogue and lip sync produced in Higgsfield Cinema Studio with diegetic sound design only — no music track, all natural audio and reactions. Multi-format delivery across 9:16 vertical for Reels and TikTok, 16:9 widescreen for YouTube and website, and a 30-second social cut optimized for paid Meta ads. The Approach Every frame featured the booth, the founder, or a guest reaction — never filler. Vancouver geography was deliberately woven into every wide shot, and guest reactions were written to feel spontaneous and overlapping, modeling exactly how clients would describe the experience to their own friends. Tagline: "If you want your guests to have a moment they actually remember... you know where to find us."
Kaveli Booth is Vancouver's premier AI photo booth experience — an interactive event activation where guests choose a genre, strike a pose, and watch themselves transform into action heroes, fantasy royalty, Old Hollywood icons, and animated characters. Founded by Jessica Luk, Kaveli Booth needed a brand film that would capture both the magic of the experience and position the brand for Vancouver's luxury event market: weddings, galas, corporate events and family celebrations. The Concept "From Real to Reel" — A guided tour through one extraordinary night at a luxury Vancouver venue, told through Jessica's voice and the genuine reactions of guests experiencing the booth for the first time. No music. Just real sound, real laughter, and real moments. The Vancouver skyline and North Shore mountains served as a constant backdrop, making the city itself a character in the film. The Execution A full 60-second brand film with timestamped scene structure across six distinct guest reaction scenes — wedding couple, family with young child, gala squad, corporate guest, teen art-mode moment, and founder feature. AI-generated cast with consistent character lock for the founder feature. Native dialogue and lip sync produced in Higgsfield Cinema Studio with diegetic sound design only — no music track, all natural audio and reactions. Multi-format delivery across 9:16 vertical for Reels and TikTok, 16:9 widescreen for YouTube and website, and a 30-second social cut optimized for paid Meta ads. The Approach Every frame featured the booth, the founder, or a guest reaction — never filler. Vancouver geography was deliberately woven into every wide shot, and guest reactions were written to feel spontaneous and overlapping, modeling exactly how clients would describe the experience to their own friends. Tagline: "If you want your guests to have a moment they actually remember... you know where to find us."
The Challenge
The Challenge
Kaveli Booth needed a brand film that could do three things at once — introduce a new founder, demonstrate an interactive AI product that's hard to describe in words, and position the brand for Vancouver's luxury event market across weddings, galas, corporate events, and family celebrations. The harder challenge was conveying real magic in a saturated category. Photo booths are everywhere. Most brand videos in this space rely on stock music, generic party footage, and over-edited reaction shots that feel manufactured. We needed to make Kaveli Booth feel premium, authentic, and unmistakably Vancouver — without falling into the same template every other event vendor uses. We also had to deliver across three formats from a single production: 9:16 vertical for Reels and TikTok, 16:9 widescreen for YouTube and the website hero, and a 30-second social cut optimized for paid Meta ads — each version needing to stand on its own while telling the same story.
Kaveli Booth needed a brand film that could do three things at once — introduce a new founder, demonstrate an interactive AI product that's hard to describe in words, and position the brand for Vancouver's luxury event market across weddings, galas, corporate events, and family celebrations. The harder challenge was conveying real magic in a saturated category. Photo booths are everywhere. Most brand videos in this space rely on stock music, generic party footage, and over-edited reaction shots that feel manufactured. We needed to make Kaveli Booth feel premium, authentic, and unmistakably Vancouver — without falling into the same template every other event vendor uses. We also had to deliver across three formats from a single production: 9:16 vertical for Reels and TikTok, 16:9 widescreen for YouTube and the website hero, and a 30-second social cut optimized for paid Meta ads — each version needing to stand on its own while telling the same story.
WHAT WE DID
WHAT WE DID
We built the entire film around one creative principle: cut the music, let the moment speak. No backing track, no synthetic energy — just diegetic sound, real reactions, and natural dialogue from founder Jessica Luk and the guests experiencing the booth for the first time. That decision alone separated Kaveli Booth from every photo booth ad on Instagram. Vancouver became the second character. We staged the film in a luxury ballroom setting where floor-to-ceiling windows showcase the North Shore mountains and downtown skyline behind every wide shot — making the city itself part of the brand promise. The opening sequence sweeps across the Vancouver panorama before cutting to the booth igniting in the ballroom, anchoring the brand to its hometown from the first frame. We wrote six distinct reaction scenes across event types — wedding couple, family with young child, gala squad, corporate guest, teen art mode, and founder demo — each capturing a different emotional register from polished glamour to genuine childhood joy. The little girl scene became the emotional anchor: a six-year-old spinning around screaming "MAMA LOOK" when she sees herself transformed into a cartoon princess, with her parents reacting in real time. That moment alone sells the booth better than any feature list. Every prompt was engineered with character lock for Jessica's likeness, booth lock for product consistency, baked-in dialogue with delivery notes, and overlapping spontaneous guest reactions written to feel caught rather than scripted. Production was completed in Higgsfield Cinema Studio with native lip sync and audio. Final delivery included the full 60-second brand film in 9:16 and 16:9, a 30-second social cut for paid ads, and reusable scene assets for ongoing content.
We built the entire film around one creative principle: cut the music, let the moment speak. No backing track, no synthetic energy — just diegetic sound, real reactions, and natural dialogue from founder Jessica Luk and the guests experiencing the booth for the first time. That decision alone separated Kaveli Booth from every photo booth ad on Instagram. Vancouver became the second character. We staged the film in a luxury ballroom setting where floor-to-ceiling windows showcase the North Shore mountains and downtown skyline behind every wide shot — making the city itself part of the brand promise. The opening sequence sweeps across the Vancouver panorama before cutting to the booth igniting in the ballroom, anchoring the brand to its hometown from the first frame. We wrote six distinct reaction scenes across event types — wedding couple, family with young child, gala squad, corporate guest, teen art mode, and founder demo — each capturing a different emotional register from polished glamour to genuine childhood joy. The little girl scene became the emotional anchor: a six-year-old spinning around screaming "MAMA LOOK" when she sees herself transformed into a cartoon princess, with her parents reacting in real time. That moment alone sells the booth better than any feature list. Every prompt was engineered with character lock for Jessica's likeness, booth lock for product consistency, baked-in dialogue with delivery notes, and overlapping spontaneous guest reactions written to feel caught rather than scripted. Production was completed in Higgsfield Cinema Studio with native lip sync and audio. Final delivery included the full 60-second brand film in 9:16 and 16:9, a 30-second social cut for paid ads, and reusable scene assets for ongoing content.
