Aesop - Concept
Aesop - Concept
DURATION
Spec Project
DURATION
Spec Project
CLIENT
Aesop
CLIENT
Aesop
Concept Video
Concept Video
Art Direction
Art Direction
PROJECT OVERVIEW
PROJECT OVERVIEW
A spec project exploring how Aesop's sensory-first brand philosophy could translate into moving image. This is concept work — created to demonstrate creative direction, not a client engagement.
A spec project exploring how Aesop's sensory-first brand philosophy could translate into moving image. This is concept work — created to demonstrate creative direction, not a client engagement.
The Challenge
The Challenge
Capturing a brand built on texture, scent, and ritual in a purely visual medium — without relying on voiceover or text overlays.
Capturing a brand built on texture, scent, and ritual in a purely visual medium — without relying on voiceover or text overlays.
WHAT WE DID
WHAT WE DID
Crafted a concept video that leans into slow cinema, tactile close-ups, and atmospheric sound design. The goal: make viewers feel the product before they ever touch it.
Crafted a concept video that leans into slow cinema, tactile close-ups, and atmospheric sound design. The goal: make viewers feel the product before they ever touch it.
